Atlas Body + Home is a men’s lifestyle shop located in The Edge District in St Petersburg, Florida. To prepare for their launch and opening, they needed a logo design and brand direction. I created business cards, shot a collection of shop environment photos, and collaborated with a local sign painter to complete their storefront facade. Atlas just celebrated their one year anniversary and are doing well in spite of the pandemic.
Gold foil stamping for all the logo elements, with a soft silk finish on the blue side.
Storefront paint by Leo Gomez Studio.
Atlas' vision is retro-modern and masculine with a focus on travel.